News

Tribeza Magazine 

 

"LET'S RIDE" 

Styled by: Marlene Goodfleisch

Culture Map Austin

"'We wanted to marry the feminine with the edgy, the 'boho' with the 'moto.' We don’t want people to have to be defined,' says co-owner Madison Enloe."

Citygram Austin Magazine

 

"THE SERVICES WORK OFFERS ARE AS VARIED AS ITS FOUNDERS… WHO COULD TALK ABOUT INCENSE MAKING, WOMEN’S PURSES AND MOTORCYCLE RIDING IN THE SAME SENTENCE."

KXAN News

"If date night sneaks up on you and you don’t have much time to get night-time ready,Hoiden Supply Company has easy, transitional pieces to have you looking foxy in a flash while keeping comfort and the casual feel Austin is known for at the forefront."

Hilltop Views

“'It describes what we hope is behind the basis of what our brand is,' said Goodfleisch."

 

 

Livvy Land

"Hello, gals! It was whirlwind of a week to say the least…buuut I made it to the weekend (yay!) and even better, I made it to Austin Fashion Week! The best part? (Aside that one of my best galpals was by my side for the event..!), one of my favorite boutiques in town outfitted me for the big shindig – Hoiden Supply Co.off South Lamar!"

Tribeza Fashion Show by Rachel Rush

 "Pieces were from designers such as Hermès, BB Dakota, Creatures of Comfort and Billy Reid and were from many local Austin retailers like MOSS, Hoiden Supply Co., and Raven + Lily."

Greer Image Consulting 

"What sets Hoiden apart from the rest is the dark color palette of its glasses. That palette extends throughout the store. But they still never loose sight of their femininity, their celebration of womanhood."

Local Sugar 

“Hoiden is stocked with tough, edgy, but feminine pieces that can be mixed, matched, and layered for a multitude of outfits.”

Raen 

 

“Our friends at Hoiden Supply Co want to show you how they do SXSW”

Last Of the Winter Blues by Alice Rabbit

“Styled by HOIDEN Supply Company with Novella Royale pants and To Be Announced shoes”

Huffington Post 

"If you still don't have an outfit for the evening (tisk tisk), do a quick turn at Hoiden Supply Co., one the newest boutiques on the South Lamar strip. With an emphasis on style for women that are trailblazers, you will find tailored classics that have a modern edge. "

XO Jane

“Clothing that translates from the campfire to the bar all in the same day. The foremost quality staple she recommends to pull it all together is a killer boot.”

 

Drive the District 

“WORK Collective, a space housing four friends who decided to come together in one space to run their three separate companies.”